CODE OF ETHICS

PREMISE
Ethics is not just a set of rules, but a cultural choice.
For Ken Scent, ethics means integrating respect for people, the environment, and the community into everyday decisions. It means operating with awareness, acting with transparency, and cultivating relationships that generate human as well as professional value.
This Code of Ethics represents the framework that guides our work and our decisions, and is the foundation upon which we build the quality of the services we offer.
This culture is naturally based on compliance with laws and regulations, as well as respect for our company's values, as well as trust and integrity. It must be pursued by all employees and collaborators in their daily activities, regardless of nationality, location, position, or seniority. Our Code of Ethics establishes the fundamental principles that frame and guide our daily actions. The Code of Ethics creates a framework that we must all adopt in our professional activities when interacting with employees, customers, shareholders, suppliers, and business partners. It also defines our commitment to the environment, aimed at protecting and reducing our impact on it, and to society at large, in which we intend to play a positive role as a socially responsible, committed, and accountable company.
Ethics awareness and training programs are available to all company employees. This program provides all employees with the tools to understand what is expected of them and guides them in adhering to the company's ethical principles through the use of specific scenarios and relevant examples.

OUR ETHICAL PRINCIPLES
Ken Scent guarantees honest and responsible conduct. Adopting an ethical approach to business in all circumstances is a guarantee of longevity. Success and sustainable development in our markets depend on the trust of customers, employees, shareholders, suppliers, business partners, and local communities. This trust is built over time and must be earned every day.
The Ken Scent Code of Ethics is updated regularly and pursues a dual objective:
-define the company's ethical principles in a simple and methodical way
- contact all our internal and external interlocutors within the company
The ethical principles shared by all of us are:
• work with integrity, responsibility and authenticity;
• comply with current regulations;
• protect the dignity and rights of every person;
• act with attention towards the environment and common resources;
• cultivate loyal and transparent collaborations;
• carefully safeguard the confidentiality of the information;
• promote a work ecosystem that fosters growth, creativity and well-being;
• contribute to more collaborative, inclusive, and peaceful models of sociality.
Every Ken Scent employee or collaborator must be familiar with the Code of Ethics and its principles, and must reflect before acting, especially when in doubt about behavior. Employees must also be vigilant, seek help if they are unable to resolve ethical dilemmas they face, and report any problems or violations of the Code of Ethics. We are committed to preventing and sanctioning violations of the Company's Code of Ethics and taking necessary corrective action.

EMPLOYEES AND COLLABORATORS
To help all employees perform their duties successfully and in accordance with the company's rules and ethical principles, managers are responsible for incorporating the company's values ​​and ethical principles, setting a personal example of conduct, and ensuring that their teams apply and comply with the Code of Ethics. They ensure the dissemination of key messages and best practices within the company and are at the forefront of listening to and supporting their teams in the event of ethical issues or dilemmas, encouraging them to freely express their doubts and concerns.
We are committed to respecting and implementing the following values ​​and rules in our professional relationships: Integrity, loyalty, and responsibility. In general, our daily professional conduct, whether at work or on the move, must ensure compliance with corporate ethical principles and protect the company's interests and image. We must guarantee our colleagues and collaborators respect and fairness, as well as the certainty of a motivating work environment that respects the dignity and rights of each individual and fosters development and well-being. We intend to promote a human resources policy that contributes to the professionalism, motivation, and job satisfaction of each individual by offering training, mobility, and internal promotion opportunities, and by developing each individual's professional integration. We offer a work environment that complies with social legislation, in line with environmental, health, and safety laws and regulations. We encourage the freedom of expression of company employees. Ken Scent does not tolerate any form of harassment, discrimination, intimidation, bullying, or humiliating behavior of a psychological or sexual nature, or that constitutes an abuse of power. Each individual is responsible and expected not to behave in a way that violates the integrity and rights of others. Ken Scent believes that diversity is the source of creativity and innovation. We place great emphasis on developing an inclusive approach that takes into account all differences, so that everyone has the opportunity to be themselves. Therefore, we are committed to fostering a culture of equality at all levels of the organization and offer our teams an open and stimulating work environment, free from any type of discrimination, which contributes to the company's success. We promote equal opportunity and treatment. In this context, we affirm our commitment to greater diversity and gender equality in all roles and positions at all levels of the company, especially by putting an end to the dispersion of female talent along the hierarchical line. Well-being at work, work-life balance. To ensure our employees maintain a healthy work-life balance and to support the well-being of each individual at work, Ken Scent is committed to fostering a supportive, caring, and productive work environment. To this end, the company implements policies and mechanisms that facilitate each individual's daily routine and quality of professional life: remote working, parental leave, and wellness days. Furthermore, Ken Scent also provides its employees with awareness training on domestic violence and its impact on the workplace, confident in its role in making the company a safe and welcoming place for all women.

COMMERCIAL CONFIDENTIALITY
Employees, in their exchanges and interactions with internal and external stakeholders, undertake to: • protect commercial confidentiality in compliance with the agreements signed and the principles of confidentiality, prohibiting unauthorized disclosure; • strictly limit the dissemination of information to interested and duly authorized parties only; • preserve and protect the confidential data for which they are responsible.

PROTECTION OF PERSONAL DATA OF EMPLOYEES AND COLLABORATORS
We recognize the value of our employees' data, and we respect and protect their privacy. To this end, all Ken Scent employees have the following rights: • accurate information about data processing and prior consent, where applicable; • the right to object to data processing where there is a legitimate interest; • the right to access and rectify data; • access to data is limited to a limited number of individuals; • the right to be forgotten after leaving the company, provided that the conditions are met. Because Ken Scent operates in an innovative sector, some employees may have access to data with potentially high market value. Ken Scent is aware of the risk of data breaches and is therefore committed to improving data security.

RESPONSIBLE USE OF COMPANY ASSETS
Every employee is committed to avoiding misuse, waste, or improper use of company resources. Specifically, regarding tangible resources (telephone, vehicles, computers, etc.), employees agree to follow the appropriate instructions for use, which are duly communicated. Regarding intangible assets (Internet, email, etc.), personal use may be tolerated occasionally, as long as it does not negatively impact the proper performance of professional activities. We practice reasonable use of social networks and personal websites. We encourage staff to act as company ambassadors. However, only those duly authorized to do so within the company may communicate on behalf of the company. Speaking about the company is permitted, but not on its behalf. Every employee represents the company's professional values ​​in the public and private spheres, including social networks and personal websites. For this reason, we are obligated to act with integrity and professional discernment when expressing our opinions on matters directly or indirectly related to Ken Scent, in order to preserve its image and reputation. We must ensure that there is no confusion between our personal opinions and interests and those of the company. For this reason, employees who use their own or workplace-related identities on social media and discussion forums must clarify that their actions are personal and do not reflect the company's image or position on the topics discussed.

OUR CUSTOMERS
Integrity, safety, and quality. We dedicate the best part of our professional activity to our clients, to satisfy them and earn their trust. The company provides services compliant with regulations and provides transparent, reliable, and accurate information. We are committed to ensuring fairness and respect, without discrimination or judgment, and embracing the uniqueness, identity, and values ​​of each individual.

PROTECTION OF CUSTOMER PERSONAL DATA
Our customers are free to decide what personal information they share with us; for our part, we ensure that their personal data is maintained in accordance with our commitments to them and applicable law. The company recognizes the value of the data that customers and contacts share and entrust to us. Operating in an innovative sector, the company possesses customer data with potentially high market value. Aware of the risk of data breach, the company not only focuses on compliance with the General Data Protection Regulation (GDPR), but also ensures the best possible protection of its customers' data.

OUR SHAREHOLDERS
Information integrity. We operate in accordance with the best corporate governance standards and practices in force. We must earn the trust and support of shareholders by using the company's resources responsibly and effectively. We must ensure that their financial information is complete, precise, and accurate. We comply with applicable accounting and financial regulations.

OUR BUSINESS PARTNERS
We strive, under all circumstances, to maintain fair and honest business relationships. The company communicates the ethical principles that must guide the conduct of its employees and business partners, particularly with regard to compliance with laws and regulations.

COMMITMENTS OF OUR SUPPLIERS
Ethical collaboration also extends to the outside world.
Ken Scent selects its suppliers and partners based on criteria of integrity, reliability, respect for human rights, environmental protection, and quality of work.
We regularly monitor the consistency of our partners' values ​​with our own and offer support to foster continuous improvement.
We do not collaborate with parties who do not share our core principles.

CONFLICT OF INTEREST
Ken Scent employees must not find themselves in situations where their personal interests or those of their family members or close relatives could conflict with the interests of the company, or risk harming their independent judgment, their professional integrity, or the image or reputation of the company. Such situations constitute a conflict of interest. The following situations may give rise to a conflict of interest and must therefore be avoided as they are contrary to the company's interests: • Working for third parties with interests that conflict with those of Ken Scent. • Maintaining personal, financial, or business interests and promoting situations that could interfere with Ken Scent's actions and/or decision-making processes. • Maintaining irrelevant working relationships with direct superiors or subordinates. • Receiving gifts or invitations that could influence personal judgment. • Influencing the selection or choice of a service provider to advance one's personal interests or those of close relatives. If an employee faces a risk of conflict of interest, they must immediately inform their direct or indirect superiors, or any other relevant body or management, and must refrain from interfering in any way in the company's relationships with the third party in question until a solution is found.

FRAUD
Fraud generally refers to a deceptive act against an individual or business aimed at inducing the person or business to illegally provide money, goods, or other resources (such as valuable information). Examples of fraud include: • counterfeiting; • identity theft; • false or fraudulent wire transfers; • cyber attacks. Combating fraud is an ethical commitment to proper business conduct and requires constant vigilance. Any fraudulent action is reprehensible and may result in disciplinary action.

UNFAIR COMPETITION
Competition law was created to ensure that all companies strive for fair competition in order to offer high-quality services at the best prices. Ken Scent firmly believes in open and fair competition, which is a factor in economic and social progress in terms of prices, quality, and scope of offerings, in the interests of customers. Ken Scent therefore intends to strictly comply with applicable competition laws.

OUR ENVIRONMENT
Sustainability is an integral part of our identity.
We are committed to reducing the environmental impact of our activities and promoting responsible behavior: from the daily use of resources to the adoption of sustainable practices within our services and collaborations.
We believe that every choice can contribute to protecting the planet and the well-being of future generations.

OUR ROLE IN SOCIETY
Ken Scent intends to be a positive actor in the community.
We support dialogue with institutions, associations, organizations, and social groups.
Our work contributes to the development of a culture of awareness, kindness, and shared responsibility.